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Hi, I'm Darsh Shah

I work in the gap between product, finance, and ops - the space nobody owns but everyone needs.

The most valuable work I've done has always lived between functions. At Epic, I watch product, ops, and finance chase the same answer from different angles in messy Slack threads and launch reviews. Nobody owns that gap. So I do.

My job is connecting the ask to the numbers, getting the call made, and keeping the build moving. Before moving to the US in 2022 for business school, I worked with founders and GMs in scrappy teams - seed rounds, Series B decks, $50M opex plans. The pattern was always the same: pull customer signals, technical constraints, and cash realities into one plan people actually trust.

I'm drawn to systems. These days I spend most of my time inside Claude Code, and the same part of my brain that enjoys untangling why a metric isn't moving enjoys building tools that make complex workflows feel obvious. There's something satisfying about watching a messy process collapse into something that just works.

This site is where some of that thinking ends up - half-formed, sometimes wrong, but out in the open.

If you're working on something in this space, I'd like to hear about it.

Timeline
  1. 2024 - Present
    Epic Games
    Finance & Strategy · Unreal Engine & Fab
    Shaping monetization strategy for Unreal Engine & Fab.
  2. 2022 - 2024
    Northwestern - Kellogg School of Management
    MBA · Strategy and Marketing Major
    Spent 2 years learning
  3. 2017 - 2021
    Rainshine Entertainment
    Corporate Development and Finance
    Employee number 4, building the a digital entertainment startup
  4. 2021 - 2022
    ShareChat
    Strategic Finance
    Shaped the GTM for ads product, helping build the TikTok for India